The Spectator

Lester receives first Tomkovick award

Story by Cori Picard, Staff Writer

September 12, 2013

“I don’t think I’ve met anyone like Chuck.” Scott Lester has been a management and leadership professor at UW-Eau Claire for 16 years. When he started working here, he met fellow management and marketing professor Charles...

Hart to Hart: Don’t get mad at ads

Story by Tyler Hart, Op/Ed Editor

November 15, 2012

Don’t you hate it when you get a little Bieber fever, head over to YouTube to listen to his latest hit, and then have to sit through a 30-second ad about skin care products? Me too. JB shouldn’t have to wait for anything. Jokes...

20 years of Super Bowl advertising research by UW-Eau Claire professors, students continues to impact advertising community

Story by Nick Gourdoux

February 11, 2010

Posted at 12:00 am 2/12/10 Sunday's Super Bowl became the most watched televised event when more than 106 million people tuned in to see the Saints beat the Colts in Miami, according to the Nielsen ratings. The game isn't t...

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