Jake Ellinghuysen
May 8, 2012
When four students from UW-Eau Claire entered the Halliburton Social Media Competition earlier this semester, their eyes weren’t necessarily on the prize. “As a marketing major, I (was thinking) of my resume and how it would look,” senior Valentina Rangel said. But when the results came back last... Read more »
Katie Hoffman
March 29, 2012
Chancellor Brian Levin-Stankevich sent an email to all campus faculty and staff Tuesday from Salt Lake City announcing his new position as the president of Westminster College. Levin-Stankevich will be Westminster’s 17th president, succeeding current president Michael Bassis, who is retiring this... Read more »
Emily Albrent
February 9, 2012
Super Bowl Sunday is not just about football; it’s also a day known for its unique commercials and advertising campaigns. Rama Yelkur and Chuck Tomkovick, both professors of marketing at UW-Eau Claire who have been studying Super Bowl advertisements together since 1998, made a discovery that... Read more »
Nick Gourdoux
February 11, 2010
Posted at 12:00 am 2/12/10 Sunday’s Super Bowl became the most watched televised event when more than 106 million people tuned in to see the Saints beat the Colts in Miami, according to the Nielsen ratings. The game isn’t the only thing people tuned in for, either. The advertisements receive... Read more »
