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Students accelerate Eau Claire economy

Consumer spending, employment key factors in students' impact

By Alexa Blatz

As mostly temporary residents of Eau Claire, students take up the roads, use the public library and enjoy other aspects of the city. Yet, business owners and economics professors agree students also contribute a great deal to the economy. Wayne Carroll, professor of economics at UW-Eau Claire, said the influence of students on Eau Claire's economy is substantial.

Comparing competitive costs

Columnist evaluates prices at value stores Wal-Mart, Target

By Nicole Robinson

While wasting countless hours procrastinating on Facebook, two groups stood out to me: "Target is far superior to Wal-Mart" and "Target is far superior to Wal-Mart but I can't argue with lower prices." It seems this argument is a commonplace in today's society.

Students' buying power reaches billions

Advertisers search for ways to connect to this high-spending age group, communication experts say

By Ashley Dziuk

Be it on TV, in magazines, on billboards and now on the Internet, advertisements are everywhere in today's world. Students sample different forms of media everyday, said Karen Kremer, associate professor and chair of the communication and journalism department, who teaches courses in advertising.

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